Kotler, P. (1987). Marketing Management/5e (5th ed.). Prentice hall of India.
Style de citation ChicagoKotler, Philip. Marketing Management/5e. 5th ed. Prentice hall of India, 1987.
Style de citation MLAKotler, Philip. Marketing Management/5e. 5th ed. Prentice hall of India, 1987.
Attention : ces citations peuvent ne pas être correctes à 100%.