Kotler, P. (1987). Marketing Management/5e (5th ed.). Prentice hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/5e. 5th ed. Prentice hall of India, 1987.
Cita MLAKotler, Philip. Marketing Management/5e. 5th ed. Prentice hall of India, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.