Kotler, P. (1987). Marketing Management/5e (5th ed.). Prentice hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/5e. 5th ed. Prentice hall of India, 1987.
MLA Edition CitationKotler, Philip. Marketing Management/5e. 5th ed. Prentice hall of India, 1987.
Warning: These citations may not always be 100% accurate.