Understanding the Brand equity of Mathrubhumi Daily in Calicut.

Podobne knjige/članki

• Content analysis of the editorials of the mathrubhumi daily
  Izdano: (2007)
• Managing brand equity
  od: Aaker, David A.
  Izdano: (1991)
• Separation of brand equity and brand value
  od: Manish Kumar Tiwari
• Brand Equity:An Indian Perspective
  od: Sangeeta Trott Vinod V Sople
  Izdano: (2016)
• Understanding brands
  od: Cheverton, Peter
  Izdano: (2008)