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Understanding the Brand equity of Mathrubhumi Daily in Calicut.
| Egile nagusia: | Rahul Sadanandhan |
|---|---|
| Hizkuntza: | English |
| Argitaratua: |
Kochi
School of Management Studies
2008
|
Antzeko izenburuak
-
Content analysis of the editorials of the mathrubhumi daily
Argitaratua: (2007) -
Managing brand equity
nork: Aaker, David A.
Argitaratua: (1991) -
Separation of brand equity and brand value
nork: Manish Kumar Tiwari -
Brand Equity:An Indian Perspective
nork: Sangeeta Trott Vinod V Sople
Argitaratua: (2016) -
Understanding brands
nork: Cheverton, Peter
Argitaratua: (2008)