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Understanding the Brand equity of Mathrubhumi Daily in Calicut.
| Hovedforfatter: | Rahul Sadanandhan |
|---|---|
| Sprog: | English |
| Udgivet: |
Kochi
School of Management Studies
2008
|
Lignende værker
-
Content analysis of the editorials of the mathrubhumi daily
Udgivet: (2007) -
Managing brand equity
af: Aaker, David A.
Udgivet: (1991) -
Separation of brand equity and brand value
af: Manish Kumar Tiwari -
Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016) -
Understanding brands
af: Cheverton, Peter
Udgivet: (2008)