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Understanding the Brand equity of Mathrubhumi Daily in Calicut.
| Prif Awdur: | Rahul Sadanandhan |
|---|---|
| Iaith: | English |
| Cyhoeddwyd: |
Kochi
School of Management Studies
2008
|
Eitemau Tebyg
-
Content analysis of the editorials of the mathrubhumi daily
Cyhoeddwyd: (2007) -
Managing brand equity
gan: Aaker, David A.
Cyhoeddwyd: (1991) -
Separation of brand equity and brand value
gan: Manish Kumar Tiwari -
Brand Equity:An Indian Perspective
gan: Sangeeta Trott Vinod V Sople
Cyhoeddwyd: (2016) -
Understanding brands
gan: Cheverton, Peter
Cyhoeddwyd: (2008)