Understanding the Brand equity of Mathrubhumi Daily in Calicut.

समान संसाधन

• Content analysis of the editorials of the mathrubhumi daily
  प्रकाशित: (2007)
• Managing brand equity
  द्वारा: Aaker, David A.
  प्रकाशित: (1991)
• Separation of brand equity and brand value
  द्वारा: Manish Kumar Tiwari
• Brand Equity:An Indian Perspective
  द्वारा: Sangeeta Trott Vinod V Sople
  प्रकाशित: (2016)
• Understanding brands
  द्वारा: Cheverton, Peter
  प्रकाशित: (2008)