Understanding the Brand equity of Mathrubhumi Daily in Calicut.

Míreanna Comhchosúla

• Content analysis of the editorials of the mathrubhumi daily
  Foilsithe: (2007)
• Managing brand equity
  le: Aaker, David A.
  Foilsithe: (1991)
• Separation of brand equity and brand value
  le: Manish Kumar Tiwari
• Brand Equity:An Indian Perspective
  le: Sangeeta Trott Vinod V Sople
  Foilsithe: (2016)
• Understanding brands
  le: Cheverton, Peter
  Foilsithe: (2008)