Understanding the Brand equity of Mathrubhumi Daily in Calicut.

Antzeko izenburuak

• Content analysis of the editorials of the mathrubhumi daily
  Argitaratua: (2007)
• Managing brand equity
  nork: Aaker, David A.
  Argitaratua: (1991)
• Separation of brand equity and brand value
  nork: Manish Kumar Tiwari
• Brand Equity:An Indian Perspective
  nork: Sangeeta Trott Vinod V Sople
  Argitaratua: (2016)
• Understanding brands
  nork: Cheverton, Peter
  Argitaratua: (2008)