Understanding the Brand equity of Mathrubhumi Daily in Calicut.

Eitemau Tebyg

• Content analysis of the editorials of the mathrubhumi daily
  Cyhoeddwyd: (2007)
• Managing brand equity
  gan: Aaker, David A.
  Cyhoeddwyd: (1991)
• Separation of brand equity and brand value
  gan: Manish Kumar Tiwari
• Brand Equity:An Indian Perspective
  gan: Sangeeta Trott Vinod V Sople
  Cyhoeddwyd: (2016)
• Understanding brands
  gan: Cheverton, Peter
  Cyhoeddwyd: (2008)