APA Edition Citation

Hollensen, S., & Banerjee, M. (2010). Global marketing: A decision oriented approach/4e (4th ed.). Pearson.

Chicago Edition Citation

Hollensen, Svend, and Madhumita Banerjee. Global Marketing: A Decision Oriented Approach/4e. 4th ed. New Delhi: Pearson, 2010.

MLA Edition Citation

Hollensen, Svend, and Madhumita Banerjee. Global Marketing: A Decision Oriented Approach/4e. 4th ed. Pearson, 2010.

Warning: These citations may not always be 100% accurate.