Binsa Chandran. (2007). Understanding to Brand Equity of ICICI Productive Life Insurance Company LImited. School of Management Studies.
Citação norma ChicagoBinsa Chandran. Understanding to Brand Equity of ICICI Productive Life Insurance Company LImited. Kochi: School of Management Studies, 2007.
Citação norma MLABinsa Chandran. Understanding to Brand Equity of ICICI Productive Life Insurance Company LImited. School of Management Studies, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.