APA Edition Citation

Gupta,S.L. (2009). Strategic Marketing Management: Text and cases. Atlantic.

Chicago Edition Citation

Gupta,S.L. Strategic Marketing Management: Text and Cases. New Delhi: Atlantic, 2009.

MLA Edition Citation

Gupta,S.L. Strategic Marketing Management: Text and Cases. Atlantic, 2009.

Warning: These citations may not always be 100% accurate.