APA Edition Citation

Kelly, L., & Jugenheimer, D. (2009). Advertising Account Planning: A practical guide. Reference.

Chicago Edition Citation

Kelly, Larry.D, and Donald.W Jugenheimer. Advertising Account Planning: A Practical Guide. New Delhi: Reference, 2009.

MLA Edition Citation

Kelly, Larry.D, and Donald.W Jugenheimer. Advertising Account Planning: A Practical Guide. Reference, 2009.

Warning: These citations may not always be 100% accurate.