APA Edition Citation

Boone & Kurtz. (1985). Contemporary marketing/5e (5eth ed.). Dryden.

Chicago Edition Citation

Boone and Kurtz. Contemporary Marketing/5e. 5eth ed. Chicago: Dryden, 1985.

MLA Edition Citation

Boone and Kurtz. Contemporary Marketing/5e. 5eth ed. Dryden, 1985.

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