Qualitative study to prefile the target cunsumers of Lipton ice tea and to explore the consumer's reaction toward Lipton tea and its advertisement Campaign.

Bibliographic Details
Main Author:	Anju Mariam Cherian
Language:	English
Published:	Kochi School of Management Studies 2003


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100		\|a Anju Mariam Cherian \|9 17968
245		\|a Qualitative study to prefile the target cunsumers of Lipton ice tea and to explore the consumer's reaction toward Lipton tea and its advertisement Campaign.
260		\|a Kochi \|b School of Management Studies \|c 2003
500		\|a MBA
942		\|c PR \|6 _
999		\|c 113067 \|d 113067
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