Cooper, A. (2004). How to plan advertising/2e (2nd ed.). Thomson.
शिकागो स्टाइल उद्धरणCooper, Alan. How to Plan Advertising/2e. 2nd ed. Thomson, 2004.
एमएलए उद्धरणCooper, Alan. How to Plan Advertising/2e. 2nd ed. Thomson, 2004.
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