Cooper, A. (2004). How to plan advertising/2e (2nd ed.). Thomson.
Chicago Edition CitationCooper, Alan. How to Plan Advertising/2e. 2nd ed. Thomson, 2004.
Cita MLACooper, Alan. How to Plan Advertising/2e. 2nd ed. Thomson, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.