Churchill, G., & Iacobucci, D. (2002). Marketing Research/8e (8th ed.). Thomson.
Chicago Edition CitationChurchill, Gilbert.A, and Dawn Iacobucci. Marketing Research/8e. 8th ed. Thomson, 2002.
MLA Edition CitationChurchill, Gilbert.A, and Dawn Iacobucci. Marketing Research/8e. 8th ed. Thomson, 2002.
Warning: These citations may not always be 100% accurate.