Kotler, P., & Amstrong, G. (2006). Principles of Marketing. Pearson.
Chicago Edition CitationKotler, Philip, and Garg Amstrong. Principles of Marketing. Pearson, 2006.
MLA Edition CitationKotler, Philip, and Garg Amstrong. Principles of Marketing. Pearson, 2006.
Warning: These citations may not always be 100% accurate.