APA Edition Citation

Baskin, M. (2004). Brand new brand thinking. Kogan page.

Chicago Edition Citation

Baskin, Merry. Brand New Brand Thinking. New Delhi: Kogan page, 2004.

MLA Edition Citation

Baskin, Merry. Brand New Brand Thinking. Kogan page, 2004.

Warning: These citations may not always be 100% accurate.