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Strategic brand Management/2e
| Egile nagusia: | Kapferer, , Jean-Noel |
|---|---|
| Hizkuntza: | English |
| Argitaratua: |
Kogan page
india.
2004
|
| Edizioa: | 2nd ed. |
Antzeko izenburuak
-
Strategic brand management
nork: Kapferer, Jean Noel
Argitaratua: (2003) -
Strategic brand management/
nork: Kapferer, Jean-Noel
Argitaratua: (1994) -
Strategic brand management
nork: Kapferer, Jean- Noel
Argitaratua: (2003) -
Strategic brand management creating and sustaining brand equity
nork: Kapferer, Jean-Noel
Argitaratua: (1997) -
Strategic brand management : new approaches to creating and evaluating brand equity /
nork: Kapferer, Jean-Noel
Argitaratua: (1994)