Strategic brand Management/2e

Antzeko izenburuak

• Strategic brand management
  nork: Kapferer, Jean Noel
  Argitaratua: (2003)
• Strategic brand management/
  nork: Kapferer, Jean-Noel
  Argitaratua: (1994)
• Strategic brand management
  nork: Kapferer, Jean- Noel
  Argitaratua: (2003)
• Strategic brand management creating and sustaining brand equity
  nork: Kapferer, Jean-Noel
  Argitaratua: (1997)
• Strategic brand management : new approaches to creating and evaluating brand equity /
  nork: Kapferer, Jean-Noel
  Argitaratua: (1994)