Kapferer,. (2004). Strategic brand Management/2e (2nd ed.). india.
Chicago Edition CitationKapferer. Strategic Brand Management/2e. 2nd ed. Kogan page: india, 2004.
MLA引文Kapferer. Strategic Brand Management/2e. 2nd ed. india, 2004.
警告:這些引文格式不一定是100%准確.