Kapferer,. (2004). Strategic brand Management/2e (2nd ed.). india.
Citación estilo ChicagoKapferer. Strategic Brand Management/2e. 2nd ed. Kogan page: india, 2004.
Cita MLAKapferer. Strategic Brand Management/2e. 2nd ed. india, 2004.
Warning: These citations may not always be 100% accurate.