Παραπομπή APA

Kapferer,. (2004). Strategic brand Management/2e (2nd ed.). india.

Παραπομπή Chicago Style

Kapferer. Strategic Brand Management/2e. 2nd ed. Kogan page: india, 2004.

Παραπομπή MLA

Kapferer. Strategic Brand Management/2e. 2nd ed. india, 2004.