Hoffman, D. (2006). Services marketing/3e (3rd ed.). Thomson.
Chicago Edition CitationHoffman, Douglous.K. Services Marketing/3e. 3rd ed. South-Western: Thomson, 2006.
MLA Edition CitationHoffman, Douglous.K. Services Marketing/3e. 3rd ed. Thomson, 2006.
Warning: These citations may not always be 100% accurate.