APA Edition Citation

Zikmund. (2003). Exploring marketing research/8e (8th ed.). Thomson.

Chicago Edition Citation

Zikmund. Exploring Marketing Research/8e. 8th ed. South-Western: Thomson, 2003.

MLA Edition Citation

Zikmund. Exploring Marketing Research/8e. 8th ed. Thomson, 2003.

Warning: These citations may not always be 100% accurate.