APA Edition Citation

Zikmund, W. G. (2001). The power of marketing/7e (7th ed.). Thomson.

Chicago Edition Citation

Zikmund, William G. The Power of Marketing/7e. 7th ed. South Western: Thomson, 2001.

MLA Edition Citation

Zikmund, William G. The Power of Marketing/7e. 7th ed. Thomson, 2001.

Warning: These citations may not always be 100% accurate.