Cita APA

Stanton,William J. (1964). Fundamentals of marketing/2e (2nd ed.). McGraw Hill.

Chicago Edition Citation

Stanton,William J. Fundamentals of Marketing/2e. 2nd ed. New York: McGraw Hill, 1964.

Cita MLA

Stanton,William J. Fundamentals of Marketing/2e. 2nd ed. McGraw Hill, 1964.