Stanton,William J. (1964). Fundamentals of marketing/2e (2nd ed.). McGraw Hill.
Chicago Edition CitationStanton,William J. Fundamentals of Marketing/2e. 2nd ed. New York: McGraw Hill, 1964.
MLA Edition CitationStanton,William J. Fundamentals of Marketing/2e. 2nd ed. McGraw Hill, 1964.
Warning: These citations may not always be 100% accurate.