Zeithamal, V. (2003). Services marketing/3e (3rd ed.). TMH.
Chicago Edition CitationZeithamal, Valarie. Services Marketing/3e. 3rd ed. TMH, 2003.
MLA Edition CitationZeithamal, Valarie. Services Marketing/3e. 3rd ed. TMH, 2003.
Warning: These citations may not always be 100% accurate.