Zeithaml, V. (2003). Services Marketing/3e (3rd ed.). TMH.
Chicago Edition CitationZeithaml, Valarie. Services Marketing/3e. 3rd ed. New Delhi: TMH, 2003.
MLA Edition CitationZeithaml, Valarie. Services Marketing/3e. 3rd ed. TMH, 2003.
Warning: These citations may not always be 100% accurate.