Malhotra, N. (2004). Marketing Research/4e (4th ed.). Pearson.
Chicago Edition CitationMalhotra, Naresh. Marketing Research/4e. 4th ed. Pearson, 2004.
MLA Edition CitationMalhotra, Naresh. Marketing Research/4e. 4th ed. Pearson, 2004.
Warning: These citations may not always be 100% accurate.