Kotler, P. (1991). Principles of marketing/ 5e (5th ed.). Prentice hall of India.
Chicago Edition CitationKotler, Philip. Principles of Marketing/ 5e. 5th ed. New Delhi: Prentice hall of India, 1991.
MLA引文Kotler, Philip. Principles of Marketing/ 5e. 5th ed. Prentice hall of India, 1991.
警告:這些引文格式不一定是100%准確.