Kotler, P. (1991). Principles of marketing/ 5e (5th ed.). Prentice hall of India.
Style de citation ChicagoKotler, Philip. Principles of Marketing/ 5e. 5th ed. New Delhi: Prentice hall of India, 1991.
Style de citation MLAKotler, Philip. Principles of Marketing/ 5e. 5th ed. Prentice hall of India, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.