Promotion management and marketing communication

Antzeko izenburuak

• Advertising, promotion, and other aspects of integrated marketing communications /
  nork: Shimp, Terence A.
  Argitaratua: (2013)
• Integrated Marketing Communication in Advertising and Promotion
  nork: Terence A Shimp
  Argitaratua: (2012)
• Marketing communication : on integral appoach
  nork: Smith, P R
  Argitaratua: (1993)
• Promotion management and marketing communications
  nork: Shimp, Terence A.
  Argitaratua: (1986)
• Advertising communications and promotion management
  nork: Rossiter, John R.
  Argitaratua: (1997)