Promotion management and marketing communication

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Bibliographic Details
Main Author: Shimp, Terence.A
Other Authors: Debozier, M.Wayne
Format: Printed Book
Language:English
Published: Chicago TheDryden 1986
Subjects:
Sales promotion > Advertising > Direct marketing
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Promotion Management and marketing communication
by Shimp, Terence A
Published 1986
Printed Book
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