APA Edition Citation

Shimp, T., & Debozier, M. (1986). Promotion management and marketing communication. TheDryden.

Chicago Edition Citation

Shimp, Terence.A, and M.Wayne Debozier. Promotion Management and Marketing Communication. Chicago: TheDryden, 1986.

MLA Edition Citation

Shimp, Terence.A, and M.Wayne Debozier. Promotion Management and Marketing Communication. TheDryden, 1986.

Warning: These citations may not always be 100% accurate.