Kotler, P. (1994). Marketing Management/8e (8th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/8e. 8th ed. Prentice Hall of India, 1994.
MLA Edition CitationKotler, Philip. Marketing Management/8e. 8th ed. Prentice Hall of India, 1994.
Warning: These citations may not always be 100% accurate.