Kotler, P. (1994). Marketing Management/8e (8th ed.). Prentice Hall of India.
Chicago ZitierstilKotler, Philip. Marketing Management/8e. 8th ed. Prentice Hall of India, 1994.
MLA ZitierstilKotler, Philip. Marketing Management/8e. 8th ed. Prentice Hall of India, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.