APA Edition Citation

Kotler, P. (1994). Marketing Management/8e (8th ed.). Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management/8e. 8th ed. Prentice Hall of India, 1994.

MLA Edition Citation

Kotler, Philip. Marketing Management/8e. 8th ed. Prentice Hall of India, 1994.

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