Kotler, P. (1991). Marketing Management/7e (7th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/7e. 7th ed. Delhi: Prentice Hall of India, 1991.
MLA Edition CitationKotler, Philip. Marketing Management/7e. 7th ed. Prentice Hall of India, 1991.
Warning: These citations may not always be 100% accurate.