Cita APA

Kotler, P. (1991). Marketing Management/7e (7th ed.). P.H.I.

Chicago Edition Citation

Kotler, P. Marketing Management/7e. 7th ed. Illinois: P.H.I, 1991.

Cita MLA

Kotler, P. Marketing Management/7e. 7th ed. P.H.I, 1991.