Kotler, P. (1991). Marketing Management/7e (7th ed.). P.H.I.
Chicago Edition CitationKotler, P. Marketing Management/7e. 7th ed. Illinois: P.H.I, 1991.
MLA Edition CitationKotler, P. Marketing Management/7e. 7th ed. P.H.I, 1991.
Warning: These citations may not always be 100% accurate.