APA Edition Citation

Patil S G, P V Kulkarni, & Pradhan Homai. (1983). Modern marketing research. Himalaya Publishing house.

Chicago Edition Citation

Patil S G, P V Kulkarni, and Pradhan Homai. Modern Marketing Research. Bombay: Himalaya Publishing house, 1983.

MLA Edition Citation

Patil S G, et al. Modern Marketing Research. Himalaya Publishing house, 1983.