APA Edition Citation

Peterson, R. (1988). Journel of marketing research. A.M.A.

Chicago Edition Citation

Peterson, R.A. Journel of Marketing Research. Chicago: A.M.A, 1988.

MLA Edition Citation

Peterson, R.A. Journel of Marketing Research. A.M.A, 1988.

Warning: These citations may not always be 100% accurate.