Cita APA

Kotler, P. (1989). Marketing management/6e (6th ed.). Prentice Hall Of India pvt. ltd.

Citación estilo Chicago

Kotler, P. Marketing Management/6e. 6th ed. New Delhi: Prentice Hall Of India pvt. ltd, 1989.

Cita MLA

Kotler, P. Marketing Management/6e. 6th ed. Prentice Hall Of India pvt. ltd, 1989.