Kotler, P. (1989). Marketing management/6e (6th ed.). Prentice Hall Of India pvt. ltd.
Chicago Edition CitationKotler, P. Marketing Management/6e. 6th ed. New Delhi: Prentice Hall Of India pvt. ltd, 1989.
MLA Edition CitationKotler, P. Marketing Management/6e. 6th ed. Prentice Hall Of India pvt. ltd, 1989.
Warning: These citations may not always be 100% accurate.